PAIDHISTORICAL ARCHIVE
TV Advertising Scorecard for Excel
Measure Advertising performance with TV Advertising Scorecard
by AKS-Labs
RAN ONWindows
Use instead
Programs that do the same job and are available today.
About TV Advertising Scorecard for Excel (archived)
Despite modern technologies that certainly help a lot in TV media planning, it still presents a very complex issue because many criteria sometimes opposite to each other should be taken into consideration. For example, sometimes repetition or increasing of OTS becomes useless as it does not produce necessary increase in awareness and therefore inquiries, sales, etc.
Measure Advertising performance with TV Advertising Scorecard for Excel
Key features
Balanced Scorecard templateReady-made scorecard for one industry or business area
Predefined KPIsSuggested indicators grouped by the four BSC perspectives
Microsoft Excel formatOpened and edited in Excel like any spreadsheet
Part of a large collectionAKS-Labs sold hundreds of industry-specific scorecards
SuccessorToday the same publisher offers BSC Designer for scorecards and KPIs
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Good and keep in mind
Keep in mind
- No longer sold as a separate download – AKS-Labs now operates as BSC Designer
- Requires Microsoft Excel
- Static template – no automatic data import or dashboards
Frequently asked questions
Can I still download TV Advertising Scorecard for Excel?
No. The developer’s website is offline and there is no official download any more. Copies offered on other websites are unofficial and may be unsafe.
What can I use instead?
Programs that do the same job and are available today: BSC Designer PRO.