PAIDHISTORICAL ARCHIVE
Press Advertising Scorecard for Excel
Measure Advertising performance with Press Advertising Scorecard
by AKS-Labs
RAN ONWindows
Use instead
Programs that do the same job and are available today.
About Press Advertising Scorecard for Excel (archived)
Positive changes in the indicators suggested will certainly add to the efficiency of advertising campaign in press. However, it is a mistake to improve one of them at the expense of others. For example, a company should not reduce CPC at the expense of reach or advertising budget at the expense of frequency if the product/service advertised implies, for instance, low involvement where repetition of advertising information is desirable.
Measure Advertising performance with Press Advertising Scorecard for Excel
Key features
Balanced Scorecard templateReady-made scorecard for one industry or business area
Predefined KPIsSuggested indicators grouped by the four BSC perspectives
Microsoft Excel formatOpened and edited in Excel like any spreadsheet
Part of a large collectionAKS-Labs sold hundreds of industry-specific scorecards
SuccessorToday the same publisher offers BSC Designer for scorecards and KPIs
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Good and keep in mind
Keep in mind
- No longer sold as a separate download – AKS-Labs now operates as BSC Designer
- Requires Microsoft Excel
- Static template – no automatic data import or dashboards
Frequently asked questions
Can I still download Press Advertising Scorecard for Excel?
No. The developer’s website is offline and there is no official download any more. Copies offered on other websites are unofficial and may be unsafe.
What can I use instead?
Programs that do the same job and are available today: BSC Designer PRO.