Press Advertising Scorecard for Excel

Measure Advertising performance with Press Advertising Scorecard

Positive changes in the indicators suggested will certainly add to the efficiency of advertising campaign in press. However, it is a mistake to improve one of them at the expense of others. For example, a company should not reduce CPC at the expense of reach or advertising budget at the expense of frequency if the product/service advertised implies, for instance, low involvement where repetition of advertising information is desirable. Measure Advertising performance with Press Advertising Scorecard for Excel

Price: $60.00 USD Category: Project Management Screenshot: Added: Oct 27th 2013 Publisher: AKS-Labs Homepage: http://www.aks-labs.com/regnow.htm